Split Testing / AB Testing

 

Split testing (also known as AB Testing) provides you with a way to compare the results of two eMails, before sending it out to your whole contact list.

By Spilt (AB) Testing and then reviewing the results, you can build up a clear picture of how your customers respond best across both your eMails and website traffic. Allowing you to optimise your eMail Marketing Campaigns

 

Through Split (AB) Testing, you can adjust aspects of both your eMails and landing pages based upon your prospects responses (both positive and negative).
 

Useful tests include:

 

  • Comparing subject lines, content and images
  • Trying different calls to action or links within your eMail
  • Measuring the number of webpages visited
  • Number of visits to specific website pages

 

To find out more about Spilt (AB) Testing, please sign up for our FREE 30 day Trial.